Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Proenza Schouler makes luxury fashion for the intelligent, adult, urban woman of today. The brand is generally defined by its use of fine luxury materials, consistently infused with a marked sense of effortlessness and ease. In 2019, the brand’s secondary line Proenza Schouler White Label was launched. Proenza Schouler White Label derives much of its language from elements found throughout the history of the main line, but rendered in a more casual, accessible way.